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Vihung Marathe
Web Technology, Digital Media, E-Commerce

Vihung Marathe

63 Llys Pentre


Bridgend. CF31 5DY

United Kingdom

T +44 7739 180 892

F +44 870 138 6993




I am an experienced technical analyst, architect, team leader and developer of web-based enterprise applications, e-commerce, and applications driving digital media and community web sites.

Industry Domains

  1. Digital Media and Content Management

  1. Community Sites, Portals, Blogs and Podcasts

  1. Online Commerce, Marketing and Advertising


  1. Liaising with Business Units and Technical Teams

  1. Technical Architecture and Design

  1. Analysing Technology Trends and Advising on Strategy

  1. Building and Leading Teams

  1. Application Development

Technical Skills

  1. Core Technologies - Java (J2EE), XML and XSL (XSLT), SQL and Relational Databases, Web Services (SOAP and ReST), HTTP/HTTPS, HTML, JavaScript, CSS, XSL, XForms, WAP/WML

  1. Digital Media Production, Management and Distribution - RealProducer, Apple iLife Suite, Interwoven TeamSite, Trigo, Autonomy, ATG Publisher, RealMedia, Quicktime, RSS

  1. E-Commerce Technology - ATG Commerce Suite, Fredhopper, Payment Gateways

  1. Application Servers and Frameworks - ATG Dynamo, IBM Websphere, Apache Tomcat, The Spring Framework, Hibernate, Jakarta Struts, Apache Axis

  1. Development Tools - Eclipse, Together Control Center, Macromedia DreamWeaver, Macromedia HomeSite, XMLSpy


Lead Technical Architect, Multiple Fledgling Projects - Present

  1. Currently leading development of infrastructure applications for the creation, management and publishing of content for a number of early-stage community websites comprising text, audio and video articles, blogs and podcasts.

  1. Defining processes for media production and distribution.

  1. Developing technical strategy for further growth

  1. Using iMovie and GarageBand for content creation,

  1. Using J2EE (Apache Tomcat, The Spring Framework, Hibernate and Castor) and MySQL as the database.

Senior Developer and Architect, MTV Networks Europe (London, UK) - 2005

  1. Part of team involved in the full life cycle of developing and maintaining core business frameworks for content management, user profiling, authentication and authorisation, community tools

  1. Migrated to Service Oriented Architecture using ReST based services

  1. Used J2EE (ATG Dynamo 5.6.1 and 6.3, Apache Tomcat, The Spring Framework, Hibernate), Sybase, MySQL,

Developer and Consultant, BBC Worldwide (London, UK) - 2004-2005

  1. Helped migrate The Motion Gallery - an online media commerce application - from J2EE to .NET for BBC Technology and BBC Worldwide

  1. Used J2EE (ATG Dynamo 6.0) with Autonomy, Oracle and SQL Server

Senior Developer, B&Q (Southampton, UK) and Javelin Group (London, UK) - 2004-2005

  1. Part of team bringing B&Q’s consumer commerce platform in-house. Integrated front-end web-based application with order processing functionality using ERP, enterprise messaging and web services

  1. Used J2EE (ATG Dynamo, IBM Websphere, Apache Tomcat, The Spring Framework), Messaging (IBM Websphere MQ), XML-RPC (Apache Axis), and Oracle 9i as the database

Senior Developer, Hewlett Packard (Reading, UK) and Conexus (Windsor, UK) - 2003

  1. Designed and developed an e-commerce solution for HP training courses.

  1. Used J2EE (ATG Dynamo), Microsoft SQL Server, and ATG Publishing, with IBM Websphere Application Developer as the development platform

Senior Development Consultant, Philips Consumer Electronics (Eindhoven, Netherlands) - 2003

  1. Re-designed and re-factored existing platform to improve reliability and to move towards a Service Oriented Architecture

  1. Designed and developed online dealer locator functionality integrating with mapping and geographic service providers

  1. Used J2EE (ATG Dynamo), integrated with Trigo (Content Management), Fredhopper (Product Search and Merchandising) and proprietary and in-house back end systems

Architect, Consultant and Lead Developer, Friends Provident (Salisbury, UK) and Practiv Applied Software (Guildford, UK and Auckland, New Zealand) - 2001-2003

  1. Participated in full life cycle development of corporate web sites, consumer focused web sites & applications, and business-to-business commerce solutions for this Life Assurance and Pensions provider.

  1. Built infrastructure for collaborative working, helped specify software & hardware requirements.

  1. Helped build initial project team, participated in resource profiling and recruitment efforts

  1. Gathered requirements and formulated technical strategy with various business units around the company.

  1. Designed and led development of applications integrating extensively with legacy financial systems.

  1. Liaised with testing team and provided support managing bug fixing and maintenance

  1. Used J2EE (ATG Dynamo and HP Bluestone), Messaging (RMI, IBM MQ Series), Content Managament (Interwoven TeamSite, NetObjects Fusion), Security (Wipro WebSecure) and various proprietary or in-house legacy applications

Senior Applications Developer, Epylon Corporation - 2000-2001

  1. Worked with product managers to design and develop new functionality and to enhance existing components of Epylon’s Business-to-Government and Business-to-Education marketplace site.

  1. Led initiative for internationalisation and localisation with resource-based UI development

  1. Used J2EE (ATG Dynamo) and Oracle (version 8).

Senior Consultant, Media3k / eScene Networks (San Francisco, USA) - 2000

  1. Designed and developed core pieces of an online media commerce application - including media catalogues, user account management and profiling, and integration with payment services

  1. Used J2EE (ATG Dynamo) and Oracle (version 8)

Senior Consultant, Interim Technology / Spherion (San Francisco, USA) - 1999-2000

Consulted to San Francisco- and other Bay Area- based clients including:

  1. Alameda County IT Department – developed intranet applications enabling communication and collaboration between various departments in the county government

  1. KiraCom: Helped enhance the data architecture for this women-oriented portal employing a pre-J2EE Java application server and template language.

Senior Developer, Spark Online (San Francisco, USA) - 1997-1999

  1. Coordinated with product development to design and develop pieces of a vertical application for automating the process of managing online advertising space. Developed user contact management solutions, geographic and demographic data management components, integration with third part ad servers

  1. Used Allaire JRun (pre-J2EE servlet engine) and Microsoft IIS as the application platform with XML and server-side Java, Oracle 8 and SQL Server as the databases, and HTML/JavaScript/DHTML, Java applets, ASP, and Flash/Shockwave as front-end technologies


  1. B.Sc. (Mathematics, Physics, Electronics), Nagpur University, India - 1994

  1. Certification in C, C++, and Java


Member of professional developer's programs from leading technology vendors such as IBM, Sun Microsystems, Oracle, Netscape, ATG, BEA, Apple, Palm, Ericsson, Nokia and Microsoft.

Other Experience:

  1. Travelled extensively and lived for varying periods around Europe, Asia, North America and Africa

  1. Lived and worked in the UK, Netherlands, USA and India.


European Union/United Kingdom (British national)

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